Rahul Rathi

Product Design • UI Design • UX Design • Design System

   

👋 Hello

I create better experience for users

I create better experience for people

Full-stack product designer with years of experience in visual and experience design, capable of crafting world-class products from scratch. I lead the design of software products and platforms that are used and loved by millions worldwide.

Full-stack product designer with years of experience in visual and experience design, capable of crafting world-class products from scratch. I lead the design of software products and platforms that are used and loved by millions worldwide.

Your company's brand identity should be as groundbreaking as your product.

Even the most disrupting product needs a great brand to get business results.

Even the most disrupting product needs a great brand to get business results.

Your company's brand identity should be as groundbreaking as your product.

Basic Details
+91-8307085129
DOB: June 1, 1994
Email: rhulrathi@gmail.com
Current Location: Pune, India
Hometown : Gurugram, India

Professional Summary

Accomplished Senior Product Designer with over 8 years of experience in crafting user-centered digital solutions for web and mobile platforms. Specialized in designing and optimizing enterprise-level products through extensive user research, wireframing, prototyping, and usability testing. Adept at collaborating with cross-functional teams to deliver scalable design systems and ensure the delivery of intuitive and impactful user experiences. Proven track record of driving product success in B2B and B2C settings through data-driven design and innovative problem-solving.

Core Competencies
• UX Strategy & Design
: Design Systems, Information Architecture, Interaction Design, Wireframing, Prototyping
• Enterprise Product Design: Complex Workflows, Multi-User Environments, Scalability & Security Considerations
• Research & Analysis: User Research, Usability Testing, A/B Testing, Data-Driven Design Decisions
• Product Development: Cross-Functional Collaboration, Roadmap Planning, Feature Prioritization
• Technical Skills: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects Etc.), InVision

Krista softwareKrista SoftwareSostKrista SoftwareKristahhbh

Senior UX/Product Designer

April 2023 – Present | Pune, Maharashtra, India

Lead the end-to-end design process for Krista.ai, a comprehensive enterprise automation platform, ensuring each solution is tailored to complex, multi-layered user workflows across various enterprise domains including HR, IT, and Operations.
Developed and implemented robust design systems that support scalability and flexibility, enabling seamless integration and customization for clients with unique business requirements.
Conducted in-depth user research and analysis involving key user personas (e.g., Operations Manager, Customer Support Lead, IT Administrator) to identify pain points, optimize user journeys, and enhance product usability.
Led the creation of a multi-functional workspace experience, allowing users to efficiently switch between workspaces, manage conversations, and access data-driven insights—boosting operational efficiency and task management for large-scale enterprise teams.
Spearheaded the UX strategy for key product features, such as the Meeting Management module, integrating real-time updates, transcript management, and analytics dashboards that enable users to manage, review, and gain insights from their meetings effortlessly.
Championed the integration of advanced UX analytics and tracking mechanisms to gather insights on user behavior, improving decision-making and identifying areas for design optimization across various modules like HR Management, Performance Reviews, and Goal Tracking.
Played a pivotal role in strategic roadmap planning, prioritizing features based on user feedback, competitive analysis, and business impact, contributing to a 15% increase in user adoption and engagement.

UX

Sketch

UX Strategy

Design Systems

Information Architecture

Prototyping

User Research

Usability Testing

Empathy

Figma

Learning

Proteam Web Services Pvt. Ltd.Krista SoftwareSostKrista SoftwareKristahhbh

Product Designer & Design Lead

July 2020 – January 2023 (Remote)

Tribe Fitness Inc. (Product of Proteam)
Led a cross-functional design team to develop innovative and user-centric fitness solutions, enhancing overall user engagement and satisfaction.
Conducted comprehensive market research and user analysis to identify emerging design opportunities and pain points.
Translated research insights into actionable strategies, guiding the product’s UI/UX design through wireframes, prototypes, and user flows.
Collaborated with stakeholders to define product vision, resulting in the delivery of high-quality fitness solutions that exceeded client expectations.
Successfully led design iterations that resulted in the launch of user-friendly fitness apps and web solutions, significantly improving user retention and brand value.

Znbound (Formerly Inbound Mantra)

Senior UI/UX Designer

October 2019 – July 2020 | Gurgaon, India

Bamboo App (Product of Proteam)
Designed high-fidelity mockups and interactive prototypes, shortening the design-to-development cycle and improving collaboration between design and engineering teams.
Developed comprehensive UI/UX design solutions for both web and mobile platforms, leading to improved user satisfaction and retention.
Created visual assets and marketing materials for the Bamboo App’s digital presence, contributing to a substantial increase in online engagement and visibility.
Worked closely with clients and internal teams to translate business requirements into effective design strategies, ensuring alignment between user experience and business goals.

UX

UI/UX Design

Wireframing

User Flows

Product Design

Market Research

High-Fidelity Mockups

Design

Adobe Creative Suite

Decision Mapping

Learning

Znbound (Formerly Inbound Mantra)Krista SoftwareSostKrista SoftwareKristahhbh

UI/UX Designer

November 2017 – October 2019 | Gurgaon, India

Redesigned the user interface for multiple client websites, improving overall user engagement and driving higher conversion rates by crafting intuitive and visually appealing designs.
Conducted UX research, including user interviews and usability testing, to identify key user pain points and develop evidence-based design solutions that resonated with end-users.
Created and maintained a comprehensive design system that streamlined development processes, ensured consistency across various digital platforms, and reduced design-to-development time.
Collaborated closely with development and marketing teams to align design outputs with business objectives, enhancing product-market fit and delivering measurable results.
Actively participated in project kick-off meetings and brainstorming sessions to gather requirements, set design goals, and develop creative concepts tailored to client specifications.

Proteam Web Services Pvt. Ltd.

Visual & User Interface Designer

October 2019 – July 2020 | Gurgaon, India

Led the design of high-impact UI/UX for websites, cloud platforms, and marketing campaigns, contributing to successful project launches and high client satisfaction.
Designed engaging digital content such as eBooks, infographics, social media graphics, and video creatives, boosting brand visibility and audience engagement across multiple platforms.
Developed interactive web designs and motion graphics that enhanced user experience and increased engagement on client websites and digital platforms.
Conducted A/B testing and usability testing to validate design decisions, iterate on concepts, and refine user interfaces, ensuring optimal usability and visual appeal.
Collaborated with project managers and development teams to implement designs effectively, bridging the gap between design and development and facilitating seamless project execution.

UX

User Interface Design

User Experience Design

Digital Product Design

User Engagement Optimization

HTML/CSS

Brand Consistency

Design

Empathy

Decision Mapping

Learning

Professional Summary

AMITY University GurgaonKrista SoftwareSostKrista SoftwareKristahhbh

B.Sc in Animation & Visual Graphic

2013 – 2016

Specialized in Animation, Interactive Technology, Video Graphics, and Special Effects.
Gained expertise in graphic design, motion graphics, and visual storytelling using industry-standard tools like Adobe After Effects, Photoshop, and Illustrator.
Successfully completed multiple academic projects, including short animated films and interactive web designs.

Jhunjhunu Academy

12th Grade, Mathematics

2011 – 2013

CBSE boarding school in Rajasthan, India, known for academic excellence and extracurricular engagement.

Designing

for the
future
I bring ideas to life
using pixels, code & film

Research | Process | Whiteboarding

Fitness Product | Research & Process

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Fintech App| Research & Process

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Game Streaming App| Whiteboard

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Luxury Car App | Research & Whiteboard

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Healthcare App| Research & Process

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Heuristic Analysis | Flight Booking Experience

Experience the Future of Corporate Wellness with B2B Web Experience - See Our Portfolio of Innovative Features Designed by Me for the Web

Projects

B2B Web Experience | Fitness Web Platform

Discover the Future of Corporate Wellness with Our Cutting-Edge B2B Web Solutions. Explore a portfolio of innovative features and experiences designed to elevate corporate wellness programs, crafted by me to enhance employee engagement, health tracking, and wellbeing support in the digital workspace. From intuitive dashboards to seamless user experiences, I ensure our web platform meets the evolving needs of enterprises and their teams. Dive into my collection of impactful designs and witness how technology can transform employee wellness into an accessible, efficient, and empowering journey.

B2B Mobile Experience|Fitness Mobile App

Websites and Platforms

Experience the Future of Corporate Wellness with B2B Mobile Experience - See Our Portfolio of Innovative Features

B2B Tv Experience| Fitness TV App

Websites and Platforms

Improve Employee Health and Productivity with B2B Tv Experience - Explore Our Portfolio of Customizable Fitness Solutions for the Big Screen

B2C Mobile Experience|Fitness Mobile App

Websites and Platforms

Experience the Future of Fitness with B2C Mobile Experience - See Our Portfolio of Innovative Features Designed by Me

B2C Web Experience|Fitness Web Platform

Websites and Platforms

Transform Your Fitness Journey with B2C Web Experience - The Smart Way to Track Your Progress Designed by Me

Design System

A comprehensive Design System built to ensure visual consistency, usability, and efficiency across all products. This system includes a library of reusable components, design tokens, guidelines, and documentation to provide a cohesive experience, facilitate cross-team collaboration, and streamline the design-to-development workflow. From typography, color palettes, and iconography to interaction patterns and accessibility best practices, our Design System serves as the single source of truth for creating intuitive, scalable, and brand-aligned user experiences.

B2C watch Experience|Fitness Mobile App

Websites and Platforms

Elevate Your Fitness Game with B2C Watch Experience - The App I Created to Optimize Your Workouts

B2C Mobile Experience | Real Estate

Websites and Platforms

Easily Browse Properties with B2C Mobile Experience - The App I Created for Seamless Real Estate Search.

Website Design

Websites and Platforms

Transform Your Workouts with Our Website Design - Explore Our Portfolio of Proven Results

Socal Media | Brand Design

Websites and Platforms

Stand Out from the Crowd with Our Design - Explore Our Portfolio of Unique Branding Solutions

B2C white Label Experience

Creating a white-label experience for B2C members was a uniquely rewarding challenge. My goal was to design a flexible platform that could easily adapt to each partner’s branding, while maintaining a consistent user experience. This involved balancing personalization with standardization—ensuring customization options for branding while keeping the interface intuitive across partners. By focusing on modular design and usability, I developed a scalable platform that felt tailored yet universally user-friendly, delivering a cohesive experience for all users.

What they say about me - What they say about me - What they say about me - What they say about me - What they say about me -

What they say - What they say - What they say - What they say - What they say - What they say -

Laura Hernandez

CO Founder | Bamboo App

I had the please to work Rahul at Bamboo. Rahul is truly a joy to work with, he has an amazing work ethic and goes above and beyond his duties. He takes initiative to help others and is always looking to get better. He works with minimal supervision and I’m sure he’ll be a great asset to any team or company he is part of.

Rajagopalan C.

CEO & Founder | Znbound

Great team player. Fast, superfast. Always learning. Always experimenting. Strong professional. A good addition to growth teams.

Neil Verma

Product Manager

Rahul was one of the first UI & UX designers I had the opportunity to work with very closely. His approach to design is modern and always delivers on time. You can always count on him and would be a great asset to any team he leads or works with.

Ranessa Santos

Co-Founder and CEO

I had the pleasure of working with Rahul as a designer for our early-stage startup. He's got a natural talent for creating stunning designs - that are both visually beautiful and user-friendly/easy to navigate. I specifically enjoyed communicating the business needs with him and watching him do his magic to translate them seamlessly into his designs.