Rahul Rathi

Product Design • UI Design • UX Design • Design System

   

👋 Hello‍

Product & AI Experience Designer with 9+ years creating human-centered enterprise platforms. I specialize in AI-driven workflows, conversational UX, and scalable design systems.

Branding

Product Design

UX Design

Design System

Professional Summary

Basic Details
+91-8307085129
Email: rhulrathi@gmail.com
Current Location: Pune, India
Hometown : Gurugram, India

I’m a Senior Product & AI Experience Designer with over 9 years of experience shaping intuitive, intelligent, and scalable digital products across enterprise platforms.

Currently at Krista.ai, I design the future of AI agent-led workflows, enabling users across HR, IT, and Operations to automate complex tasks through natural, conversational interfaces. My work bridges the gap between system-level automation and human-centered design — crafting experiences that are not only powerful, but also trustworthy, explainable, and adaptive.

My core areas of expertise include:
AI Experience Design (AX) — architecting user flows where AI agents assist, automate, and evolve based on intent and behavior
Prompt UX & Conversational Interfaces — designing effective interactions between users and LLMs (Large Language Models), with clear fallback, guidance, and learning loops
Design Systems for Scale — building modular, role-aware UI frameworks that support fast iteration and consistent enterprise experience
Enterprise UX Strategy — transforming deeply technical workflows into task-oriented, goal-driven solutions for B2B/B2C platforms
User Research & Behavioral Insight — driving product decisions through in-depth research, usability testing, and usage analytics

I thrive at the intersection of design, systems thinking, and emerging tech. Whether it’s launching a data-driven workspace, building a performance management module powered by AI, or crafting adaptive UX for multi-agent scenarios — I bring structure to complexity and empathy to innovation.

🧠 Currently exploring: agentic design systems, AI copilots, multimodal interfaces, and ways to bring transparency to LLM-powered workflows.
🔍 Let’s connect if you’re working on the future of human-AI collaboration — especially if you’re building tools, agents, or AI infrastructure that need elegant, human-centered design.

Skills
Learning, experimenting, and refining every day.
I craft brands, websites, web platforms, and apps with clarity and intention—blending clean design, strategic thinking, and refined detail to inspire people and drive ideas forward.
products

Web & Mobile Apps

4
Designed Every tap & Click, considered
Exclusively designed
by Rahul Rathi

WEBSITES

15+
Designed to convert

BRANDS

6
Brands that resonate
See Product

Trying VibeCoding

Check out the
New Project

Your Al-powered travel companion that transforms wanderlust into unforgettable adventures. Discover hidden gems, connect with fellow explorers, and create memories that last a lifetime.
Travel Itinerary Planing

Wanderly

See Product

Work Experience

Krista softwareKrista SoftwareSostKrista SoftwareKristahhbh

Senior UX/Product Designer

April 2023 – Present | Pune, Maharashtra, India

Designing Intelligent Workspaces for Enterprise AI Agents — Krista.ai

📌 Overview:As the Senior Product Designer at Krista.ai, I led the design of intelligent, AI-driven enterprise workspaces that automate and simplify multi-step workflows across HR, IT, and Operations. This project focuses on building a smart interaction model for users engaging with AI agents for tasks like Meeting Management, Performance Reviews, and Cross-Functional Data Queries.

🧠 Problem:Enterprise users struggled with fragmented tools and repetitive tasks like tracking goals, managing meetings, and pulling reports. Manual workflows across teams (Ops, HR, IT) led to inefficiencies and poor cross-functional alignment.

🚀 Solution:I designed a multi-agent AI interface within Krista Workspaces that:
• Lets users converse with intelligent agents to perform tasks.
• Supports auto-triggered suggestions based on user behavior.
• Delivers context-aware insights from past conversations and system data.
• Allows natural language actions (e.g., “Show pending performance reviews for Q2”).

🎯 My Contributions:
• Conversation UX & AI Task Design: Created intelligent prompt flows and fallback handling mechanisms to ensure the system guided users even when AI misfired.
• AI Feedback Loops: Designed inline system messages that explained why an agent acted a certain way, building trust and usability.
• Adaptive UI: Developed layout logic that dynamically changed based on the context (e.g., workspace type, role-based access).
• Agent-Driven Navigation: Enabled users to jump between systems (HRMS, IT Tickets, Performance) through AI suggestions, reducing cognitive load.

UX

Sketch

UX Strategy

Design Systems

Information Architecture

Prototyping

User Research

Usability Testing

Empathy

Figma

Learning

Proteam Web Services Pvt. Ltd.Krista SoftwareSostKrista SoftwareKristahhbh

Product Designer & Design Lead

July 2020 – January 2023 (Remote)

Tribe Fitness Inc. (Product of Proteam)
Led a cross-functional design team to develop innovative and user-centric fitness solutions, enhancing overall user engagement and satisfaction.
Conducted comprehensive market research and user analysis to identify emerging design opportunities and pain points.
Translated research insights into actionable strategies, guiding the product’s UI/UX design through wireframes, prototypes, and user flows.
Collaborated with stakeholders to define product vision, resulting in the delivery of high-quality fitness solutions that exceeded client expectations.
Successfully led design iterations that resulted in the launch of user-friendly fitness apps and web solutions, significantly improving user retention and brand value.

Znbound (Formerly Inbound Mantra)

Senior UI/UX Designer

October 2019 – July 2020 | Gurgaon, India

Bamboo App (Product of Proteam)
Designed high-fidelity mockups and interactive prototypes, shortening the design-to-development cycle and improving collaboration between design and engineering teams.
Developed comprehensive UI/UX design solutions for both web and mobile platforms, leading to improved user satisfaction and retention.
Created visual assets and marketing materials for the Bamboo App’s digital presence, contributing to a substantial increase in online engagement and visibility.
Worked closely with clients and internal teams to translate business requirements into effective design strategies, ensuring alignment between user experience and business goals.

UX

UI/UX Design

Wireframing

User Flows

Product Design

Market Research

High-Fidelity Mockups

Design

Adobe Creative Suite

Decision Mapping

Learning

Znbound (Formerly Inbound Mantra)Krista SoftwareSostKrista SoftwareKristahhbh

UI/UX Designer

November 2017 – October 2019 | Gurgaon, India

Redesigned the user interface for multiple client websites, improving overall user engagement and driving higher conversion rates by crafting intuitive and visually appealing designs.
Conducted UX research, including user interviews and usability testing, to identify key user pain points and develop evidence-based design solutions that resonated with end-users.
Created and maintained a comprehensive design system that streamlined development processes, ensured consistency across various digital platforms, and reduced design-to-development time.
Collaborated closely with development and marketing teams to align design outputs with business objectives, enhancing product-market fit and delivering measurable results.
Actively participated in project kick-off meetings and brainstorming sessions to gather requirements, set design goals, and develop creative concepts tailored to client specifications.

Proteam Web Services Pvt. Ltd.

Visual & User Interface Designer

October 2019 – July 2020 | Gurgaon, India

Led the design of high-impact UI/UX for websites, cloud platforms, and marketing campaigns, contributing to successful project launches and high client satisfaction.
Designed engaging digital content such as eBooks, infographics, social media graphics, and video creatives, boosting brand visibility and audience engagement across multiple platforms.
Developed interactive web designs and motion graphics that enhanced user experience and increased engagement on client websites and digital platforms.
Conducted A/B testing and usability testing to validate design decisions, iterate on concepts, and refine user interfaces, ensuring optimal usability and visual appeal.
Collaborated with project managers and development teams to implement designs effectively, bridging the gap between design and development and facilitating seamless project execution.

UX

User Interface Design

User Experience Design

Digital Product Design

User Engagement Optimization

HTML/CSS

Brand Consistency

Design

Empathy

Decision Mapping

Learning

Educational Background

AMITY University GurgaonKrista SoftwareSostKrista SoftwareKristahhbh

B.Sc in Animation & Visual Graphic

2013 – 2016

Specialized in Animation, Interactive Technology, Video Graphics, and Special Effects.
Gained expertise in graphic design, motion graphics, and visual storytelling using industry-standard tools like Adobe After Effects, Photoshop, and Illustrator.
Successfully completed multiple academic projects, including short animated films and interactive web designs.

Jhunjhunu Academy

12th Grade, Mathematics

2011 – 2013

CBSE boarding school in Rajasthan, India, known for academic excellence and extracurricular engagement.

Ongoing Project

Automate Ai

Build Intelligent Automation with AI Agents
Create powerful AI agents with conversations and fully autonomous capabilities. Build hierarchical workflows that understand context, make decisions, and execute complex tasks across your entire business.
products

Intelligent Automation Suite

My Contribution

Designed role-aware UI flows for Admin, Author, and End Users.Built scalable design system components for automation workflows.Created trust-building UX patterns (feedback loops, transparency prompts) for AI actions.
Control, governance, and scalability.Admins oversee the entire automation ecosystem — managing agents, workflows, and user permissions. The interface is designed for clarity and oversight.

👉 My role: Designed high-level visibility dashboards and streamlined configuration flows, balancing power with usability.
Create and configure AI agents without code.Authors are product owners, designers, or analysts who build and customize workflows. The Author experience focuses on empowerment and speed.

👉 My role: Designed modular, reusable components that supported rapid iteration and reduced design-to-deployment time.
Seamless, human-like interaction with AI agents.End Users interact directly with the agents to complete tasks through natural conversations. The design focuses on trust, simplicity, and adoption.

👉 My role: Crafted conversation UX patterns that minimized errors and ensured smooth fallback, making AI interactions predictable and explainable.
Contextual intelligence across workflows.Agents are designed to understand the user’s page, task, and history to provide proactive help.

👉 My role: Introduced inline awareness indicators, helping users understand why an agent suggested something — improving transparency and trust.
Help that feels built-in, not bolted on.Support is fully integrated into the product, giving users assistance right when and where they need it.

👉 My role: Designed support touchpoints that reduced support tickets and helped users build confidence in working with agents.

Designing the

future of human–AI
collaboration
Let’s build products where
automation feels
effortless and human.